About

Turn your customers into your community.

That's been the job for fifteen years. The products change. The work doesn't.

I'm Matt Jensen. I've built and led communities at Fiverr, Upwork, Lyft, Microsoft, Yammer, LindenLab, and OnLive. Fifteen-plus years of the same lesson from different angles: products don't keep people around. People keep people around.

The program I point to first is the Fiverr Product Advisory Board, built from a global community of five million-plus members across more than a hundred countries. Real customers shaping a real roadmap, at a scale where "just talk to your users" stops being simple and starts being an operation.

Now I do that work for AI companies, because they need it most and have it least. The industry ships models faster than anyone builds the human infrastructure around them. I also build with the modern stack myself: Claude Code, MCP, agents, n8n. When your engineers explain the product, I won't need the simplified version.

Founder photo

Why 33Crickets

The 33 is my wife's favorite number. The crickets are because I can chirp like one. Ask on our call and I'll prove it.

Mostly, though, 33 crickets is just the right amount. One cricket is lonely. A thousand is a plague. Thirty-three is a pleasant evening: enough voices to feel alive, few enough that each one still matters. That's roughly the math of a good community, too.

Want to hear the chirp?

Thirty minutes. Bring your community problem, leave with a straight answer about whether I can help.

Book a call